The first step to setting up a new campaign in Pontiac is to create the advertiser. The advertiser object can be considered a ‘folder’ for each brand, product, company etc. that will run ads under an account.
Select the ‘New Advertiser’ button, give the advertiser a name. Fill out all other relevant fields and ‘Save’. Once created, you can click on the name of the advertiser to open the advertiser menu. This is where creatives can be uploaded, pixels can be created and you can start building out your campaigns.
Advertiser Margin:
The margin field on the advertiser is a feature that provides agencies with the ability to manage their own margins on client campaigns directly in the platform. This margin will be included in the total budget of the line item/campaign spend, but it will not be billed to the account owner. For example, if your client has an all-in budget of $5,000 for a campaign and you wish to make 10%, you can add 10% here and set the budget of $5,000 on the campaign. You will then be billed for the campaign less the margin you set on the advertiser, so if the campaign delivered in full you would see a Total Cost of $4,500 that is the billable amount and a Revenue metric of $5,000. Send your clients reporting directly from the platform including your margin, and avoid any overspend or budget errors that result from manually managing your margin.
Advertiser Domain:
The advertiser domain field will need to be entered in order to track Chrome conversions through the Google Privacy Sandbox. This should be the top-level domain for the website where you will be driving traffic and tracking conversions for the advertiser. For example, if we want to track registrations for the Pontiac platform on our website, pontiac.media would be entered in this field. We can then place pixels on any of the pages under this domain to track chrome conversions. These can be created in the ‘pixels’ section of the advertiser and the ‘track chrome conversions’ box should be checked.
Political Disclosure Form:
For all advertisers that will be running political ads as defined in our creative acceptance policy, will be required to check the ‘Political’ box on the advertiser and complete the political disclosure form. Advertisers that upload political creatives, but do not have the disclosure form completed, will be disabled and any associated campaigns will be paused until all necessary information has been saved to the platform.
Creating a Campaign
The campaign, or Insertion Order, is used to organize a group of strategies for a set period of time under a single budget. For example, if your Advertiser is a Pet Supply Company, you may have multiple campaigns running at the same time for each product line – a campaign for dog food, and another for cat food. Under the campaign, line items can be set up to divide the full campaign budget into multiple strategies. For example, divide the dog food campaign budget into lines targeting different inventory targeting strategies or divide the cat food budget across multiple geo targets.
All campaigns must have at least 1 line item created under them, or they will not deliver impressions. The campaign object can control the budget of associated lines, but it does not execute the campaign spend.
Campaign Fields:
Flight Dates: The start and end date of the campaign. The pacing time zone set on the campaign or line item will dictate the exact hour on the selected date that delivery will start or stop. For example, if end date is 1/31 and pacing time zone is EST, the campaign will stop delivering at 11:59:59 pm EST on that date.
Budget Type: The budget can be set as a total impression goal or a total dollar amount. All associated lines will be budgeted using the budget type set at the campaign level.
Code: The code field is a space that can be used to associate an external ID to your campaigns. This code can be pulled in reporting and allows users to easily tie all campaigns to salesforce IDs, client IO numbers, billing codes etc.
Manage Budgets:
If ‘Manage Budgets’ is selected on the campaign, the budget entered at the campaign level will be controlling. The associated line items will inherit the same flight dates as the campaign and Line budgets will be applied as a weight (this is converted to a % of the total campaign budget). Changes to the campaign budget or flight dates will automatically update the Line flight dates & budgets accordingly.
If ‘Manage Budgets’ is not applied to a campaign, each line can have a dollar amount or impression budget assigned. Keep in mind your line budgets will not have to equal the campaign budget, so be sure to check the ‘Flight Checks’ section to verify that you have not over or under allocated budget to your lines. The flight dates for associated line items must be within the start and end date of the campaign, but do not have to run for the full campaign flight. Updates to campaign budget and dates will not change associated line settings.
Auto Pace: The auto pace feature can only be enabled when the campaign has ‘Manage Budgets’ applied. When ‘auto pace’ is turned on, the Pontiac platform will automatically adjust budgets across associated line items to manage pacing on the campaign. Set target allocations to divide the total campaign budget between each line item, then allow the system to optimize according to available impressions and real time delivery to pace towards the over-arching campaign goal.
Manage Creatives: Creatives can be applied either on the campaign or on each individual line item. Creatives applied at the campaign level will be used for every associated line item. To apply creatives on the campaign level, select the ‘Manage Creatives’ box, then under the ‘Creatives’ section select ‘Associate Creatives’ to pick the ads that will be served on this campaign. For more information about creatives, see here: Creatives
Manage Dayparts: The dayparts & daily pacing features can be applied either on the campaign level or the line item level. If the ‘Manage Dayparts’ box is checked these features will be enabled on the campaign and can be configured in the ‘Dayparts & Pacing’ section of the campaign. For more information on setting pacing & dayparts, see here: Pacing & Dayparts
Manage Pixels: Conversion pixels can be associated on either the campaign level or the line item level. If the ‘Manage Pixels’ box is checked, the associate pixel feature will be enabled on the campaign. Any pixels associated to the campaign will then be used for attribution across all associated line items.
Targeting on a Campaign:
The Targeting & Audience sections of the campaign can be used as an additional filter for all line items associated. It is recommended to use these sections, only if the targeting parameters apply to ALL line items. For example, if all of your lines are using the same zip codes, these can be applied in the campaign targeting section instead of opening each individual line and entering them there. This is an extra layer of filtering applied to the line items under the campaign and an impression must meet all conditions for the targeting applied to both the line and campaign to be eligible.
Programmatic Guaranteed Campaigns
Programmatic Guaranteed deals are a form of programmatic direct deal that are created between a publisher and one advertiser with a fixed rate and guaranteed volume of impressions. There is no auction and the advertiser is required to purchase all of the impressions coming through the deal id, all targeting must be applied on the supply-side.
If you have a programmatic guaranteed deal created for a campaign, this will need to be set up in Pontiac with the ‘Programmatic Guaranteed’ check box applied at the campaign level. This will restrict the targeting and capabilities at both the campaign and line level to respect the parameters of the deal configured with the publisher. The budget and flight dates can be set on the campaign in Pontiac, but these fields are only used for monitoring pacing and campaign progress – they will not be respected by the bidder. Flight dates and budget should be configured on the deal by the publisher.
If your MSA specifies a margin for PG campaigns, this will automatically be applied to line items under campaigns where the PG box is checked.
Campaign Templates
This feature allows an existing campaign setup with all associated lines to be saved as a template for future use. On an existing campaign, select the ‘Save as template’ button at the top of the screen then enter a name, upload an icon, and enter a description. This will save all campaign targeting, dayparts, frequency caps and audience targeting, as well as all associated lines and their respective configurations to a tile.
Once the template is saved, click on the tile to create a new campaign – enter new dates, budget, and creatives to quickly launch with this saved setup. In the campaign set up screen, you can choose to include or exclude certain lines from the template as well as adjust the weights or budgets for each respective line.
Campaign templates will be visible under any advertiser in the seat.
Line Templates
Pontiac Templates:
Once the Campaign is set up, Line Items can be set up from the Pontiac templates or using the ‘Custom’ button to create a new Line set up from scratch. By clicking on the tile for a publisher, you can quickly and easily create a Line Item with pre-configured targeting and bids to run on that inventory.
Simply click on the tile, adjust the Line Item name if needed and set the Budget Allocation Weight (or Lifetime Imp/$ budget), and the Budget Multiplier, then ‘Save’. If you need to make any adjustments to the template, click ‘Edit’ to enter the full Line set up screen.
Hover over any of the Pontiac Tiles to see more information on the content, scalability, and transparency of the inventory targeted with that Line setup.
Scalability: The scalability rating – low, medium or high – is relative to other deals on the platform and is a measure of the number of total impressions available for targeting.
Transparency: The transparency rating – low, medium or high – is relative to other deals on the platform and is a measure of the amount of data available for targeting and reporting for the inventory included. Transparency is measured by the % of the bid requests for associated Deals that have Network, Channel, Series, Title and IP address reported.
Custom Templates:
A custom template tile can be created from any existing Line setup. Use this feature to save any custom configuration that you frequently use to easily add this setup to any Campaign with the click of a button.
Create the desired Line Item set up & save the Line
Open the Line and click the ‘Save as Template’ button
Give the template a name
Give the template a description
Upload an Icon
The name, description and icon will all be displayed on the tile in the Campaign details screen. You can then click this tile on any Campaign to quickly add a new Line with your saved setup.
Flight dates – these will be derived from the Campaign when the template tile is used
Budget – this will be set when the template tile is clicked prior to saving the new Line
Creatives – must be set at the Campaign level, or you will need to click ‘Edit’ on the add Line screen to add them to the new Line
Budget & Bid Controls
Campaign Budgets:
Manage Budgets
If ‘Manage Budgets’ is selected on the campaign, the budget entered at the campaign level will be controlling. The associated line items will inherit the same flight dates as the campaign and Line budgets will be applied as a weight (this is converted to a % of the total campaign budget). Changes to the campaign budget or flight dates will automatically update the Line flight dates & budgets accordingly.
If ‘Manage Budgets’ is not applied to a campaign, each line can have a dollar amount or impression budget assigned. Keep in mind your line budgets will not have to equal the campaign budget, so be sure to check the ‘Flight Checks’ section to verify that you have not over or under allocated budget to your lines. The flight dates for associated line items must be within the start and end date of the campaign, but do not have to run for the full campaign flight. Updates to campaign budget and dates will not change associated line settings.
Budget Type
The budget type set on the campaign level will carry through to all associated line items.
Impressions: set the total budget goal as a volume of impressions.
Spend: set the total budget goal as a dollar amount (USD).
All campaigns must have at least 1 line item created under them, or they will not deliver impressions. The campaign object can control the budget of associated lines, but it does not execute the campaign spend.
Line Item Budgets:
Budget Allocation Weight:
If ‘Manage Budgets’ is selected on the campaign, the total budget will be the dollar amount or impression number entered at the campaign level. The budget for each individual line item can be set as a weight. The total campaign budget will be allocated across associated line items according to the weights applied to each Line.
To determine the percentage of the budget that will be allocated to a line, divide the weight for that line over the total weights for all associated lines. This will be automatically calculated in the lines management table once the line is saved. For example, if the campaign has a lifetime budget of $10,000 and 3 line items with the following weights: 1, 2 & 2, the budget would be allocated as 1/5, 2/,5 and 2/5 or $2,000, $4,000 and $4,000. If all of the lines have the same weights, the budget will be distributed evenly among them.
If ‘Manage Budgets’ is selected and ‘Auto Pace’ is also applied, the overall campaign budget will remain fluid between the associated line items. Each line item budget will be set as a ‘target’ allocation, but real allocations and daily budgets will shift according to real line pacing and available impressions.
Lifetime Cost/Imps:
If ‘Manage Budgets’ is not applied to the campaign, then each line item can have a fixed budget set as an impression or dollar amount. The budget type will match the budget type that is set on the campaign. Each line will pace according to the individual budget entered on the line as opposed to the over-arching campaign goal.
Budget Multiplier:
The budget multiplier is a feature that can be used to manage line pacing. The multiplier entered in this field will be applied to increase or decrease the daily budget of the line to either increase or decrease the pacing of the line. For example, if your line has a daily budget of $100, and you apply a budget mutliplier of 1.1, the daily budget will increase to $110 causing the line to pace slightly ahead of perfect pacing (if it is able to deliver in full). If the line is not able to deliver in full, applying a multiplier may help to push the line to spend more and catch up the pacing as well.
Bid Type:
There are 3 bidding methods that can be utilized on a Line Item, ‘Basic Bid’, ‘Bid at Floor’ and ‘Advanced Bid Controls. The bid set on a line item is a CPM (price per 1,000 impressions) for the media and does not include the Pontiac tech fee or any additional fees that may be incurred or applied to the Line as outlined in the Pontiac pricing agreement such as foot traffic, video hosting etc. These fees will be applied in the Total Cost and Total Cost CPM for the Line, but do not need to be accounted for in the bid price.
Basic Bid:
With the ‘Basic Bid’ In the bid field on the line item, the line will use the single bid entered here on every eligible impression it bids on. For Deal inventory, a recommended bid price can be found in the ‘Deals’ table of the ‘Inventory’ tab.
Bid at Floor Price:
If this checkbox is applied, the Line will dynamically decrease the bid price according to the floor price in each impression. The dollar amount entered in the ‘Max Bid Price’ field, will still control the max bid placed. However, if this bid is higher than the floor for an impression, the Line will still only bid at the floor. This feature can be used if a Line is targeting multiple deals, or a deal with variable price floors for inventory available, to avoid over-bidding on impressions with a floor below the entered bid. Note, this will never bid higher than the floor specified in the bid request.
Advanced Bid Controls:
With ‘Advanced Bid Controls’ a custom bid can be set for each deal associated. Select ‘Advanced Bid Controls’ as the ‘Bid Type’, then click the upload button next to the ‘Default Bid Price’ field. This will open a list of associated deals, and a field to set bid price for each (deals will have to be selected in Targeting section prior to configuring bids). If a deal is added to a line and advanced bid controls are not set, the line will use the bid entered in the ‘Default Bid’ field. The max bid field will be used as an overall cap – if the bid configured on a deal is above the max bid, the line will not bid on this deal.
Frequency & Recency
Frequency and recency settings can be utilized at both the Campaign and Line Item levels. If both are configured, both Campaign and Line controls will need to be respected for an impression to be eligible.
Campaign Frequency & Recency Caps:
At the campaign level, frequency caps can be applied to control the number of impressions served to an IP address in a specified time interval across all lines under the campaign. Recency caps control the minimum amount of time that must pass between subsequent impressions to the same IP for all lines under the campaign.
For example, in the below, a user (defined by IP address) can only see 10 ads from the campaign every 7 days and there must be at least 30 minutes between those impressions.
Line Item Frequency & Recency Caps:
Specific frequency and recency controls can also be set on each individual line item. For frequency caps, select the ‘Enable Frequency Capping’ and enter a number in the ‘Daily Frequency’ field. This will be the maximum number of impressions that a single IP can receive in a single day.
On the recency dropdown select from 1 min, 5 mins, 15 mins, 30mins, 1 hour or 6 hours between impressions. This is the amount of time that will need to pass between the delivery of an ad to an IP address, and the delivery of another ad to the same IP.
Pacing & Dayparts
Pontiac offers fully customizable delivery schedules with dayparts and delivery curve features – select both the days of the week and hours of the day when the campaign serves & apply weights by hour to allocate budget
The pacing type & dayparts can be set either on the campaign level or the line item level. If ‘Manage Dayparts’ is selected on the campaign, the dayparts & pacing section of the line items will be disabled and the settings applied to the campaign will be used for all associated lines. If the ‘Manage Dayparts’ box is not checked on the campaign, then dayparts and pacing will need to be configured for each individual line.
Pacing Types:
1) Even Pacing:
Even pacing will attempt to spend the daily budget as evenly as possible throughout the day. Daily budgets will remain even from day to day throughout the lifetime of the Line Item. If the campaign is pacing behind, the underspend will be re-allocated evenly amongst remaining flight dates. For example, if the Line Item has a $100 budget for a 5 day flight, daily budgets would be $20 when the Line launches. However, if the first day of flight spent $12, then the underspend of $8 would be re-allocated across the remaining 4 days and daily budget on day 2 would be $12.
2) ASAP Pacing:
ASAP pacing will attempt to spend the daily budget for the Line Item as quickly as possible. Daily budgets will remain even from day to day throughout the lifetime of the Line Item. If the campaign is pacing behind, the underspend will be re-allocated evenly amongst remaining flight dates.
3) Primetime Pacing:
Primetime pacing is a pacing type designed to allocate more of the campaign budget towards the time of day with higher TV viewership to optimize campaign reach. Utilizing a study done by the Bureau of Labor Statistics, the hours of the day are weighted according to the % of people that watch TV during that hour. The daily budget for the campaign will be distributed throughout the day according to these weights, so the campaign will spend more in the evenings when more people are watching TV.
If hours are removed in the dayparts, the weights on remaining hours will be normalized across remaining hours.
NOTE: the weights will only be correctly applied at the indicated hours for the pacing time zone selected. If the campaign is running across multiple time zones, a line should be created for each time zone with the proper geo-targets to ensure weights are applied properly for each. IE. west coast states with PST & east coast states with EST selected.
4) Custom Pacing Curves:
The ‘custom’ daily pacing type provides full customization and flexibility on how your daily budget is distributed throughout the day. Apply your own custom weights hour-by-hour to allocate more budget towards the most desirable hours of the day for your brand. Uncheck the ‘Apply curve to all days’ to create a different curve for each day. Drag the bar on each hour to set a weight from 0-100. The total daily budget will be divided according to the weight for that hour over the total weights applied for the day. If hours are removed in the dayparts, the weights on remaining hours will be normalized across remaining hours.
For example, if you have a weight of 10 at 8:00am, 50 at 9:00am, and 25 at 10:00am, with the other hours at 0, the budget would be divided as follows: 8am: 10/85 = 11.76% 9am: 50/85 = 58.82% 10am: 25/85 = 29.41%
NOTE: the weights will only be correctly applied at the indicated hours for the pacing time zone selected. If the campaign is running across multiple time zones, a line should be created for each time zone with the proper geo-targets to ensure weights are applied properly for each. IE. west coast states with PST & east coast states with EST selected.
Pacing Time Zone:
The pacing time zone will control the time zone for the start and end date of the campaign and/or line items. The pacing time zone will default to the ‘Seat Time Zone’. Your seat time zone can be configured in the ‘Admin’ section of the platform under ‘Seat Settings’ – > ‘Preferences’.
If the ‘Daypart in user time zone’ box is NOT checked, the pacing time zone will also be the time zone for dayparts.
When primetime and custom daily pacing curves are used, the budget will be distributed according to the weights applied to each hour in the pacing time zone selected. For example, if the above example has a weight of 100 at 10am this is at 10am EST, regardless of where the user is located. This means that the heaviest weighted hours for users on the west coast would be 7am and 8am instead of 10am and 11am. For this reason, if your campaign is across multiple time zones and you would like the curve to apply according to the user’s time zone, you will need to create a line for each time zone with the correct geo targets applied.
Day Parts:
Select the days of the week and time of day when the campaign or line will serve. Uncheck the box next to a day of the week to remove it from the delivery schedule. Click to highlight the boxes for the hours of the day. Once highlighted in purple, that hour will be eligible for delivery. Click again on one of the boxes to de-select the hour and remove it from campaign or line dayparts.
Day Part in User Time Zone:
If this box is checked, the dayparts will be applied according to the time zone the user is in when the impression is served. For example, if you set your dayparts to 9am-9pm, the line would serve from 9am-9pm EST to users located on the east coast and 9am-9pm PST to users on the west coast. (If reviewing reporting in EST, you could then see delivery from 9am-12am EST).
If this box is NOT checked, the dayparts will be applied according to the ‘Pacing Time Zone’ set on the Line. For example, if your dayparts are set to 9am-9pm with EST as pacing time zone, the line would serve from 9am-9pm EST to users on both the east coast and the west coast (6am-6pm PST). (If reviewing reporting in EST, you could then see delivery from 9am-9pm EST).
Catch Up ASAP:
Catch-up ASAP will override the daily budget and daily pacing type selected to spend as quickly as possible until the campaign or line reaches 100% pacing. Once the campaign or line has caught up on any underspent budget, it will return to the selected daily pacing model.
Campaign Auto Pace:
If you are managing budgets at the campaign level, the ‘Auto Pace’ feature can be applied to dynamically re-allocate Line Item budgets according to real time pacing and available impressions for each. If line items under the campaign are struggling to pace to the desired target allocation, the Pontiac system will start to move any unspent budget towards line items that are pacing well. The auto pace feature will evaluate line pacing and make adjustments to budget allocations once every hour.
Inventory Targeting
All inventory targeting can be applied at either the campaign level or on the line Item. Targeting parameters should only be applied on the campaign level if they apply to all line item strategies associated to the campaign. An impression must meet both the targeting criteria of the line and the campaign it is associated to in order to be eligible.
Inventory Type
At the Line Item level, the inventory type can be set to Web, In App, or both. This will filter impressions based on whether they are running on a web domain in a browser, inside an application – for example a mobile app or smart TV app, or allow for both.
Deals
Private-Marketplace (PMPs) Deals or Programmatic Guaranteed (PG) Deals can be used on the Pontiac platform as supply sources.
Private Marketplace (PMPs): These are private, invite-only auctions that provide higher priority access to inventory than the open exchange. PMPs are one to many deals and in most cases do not require minimums or spend commitments. These deals have a price floor or minimum bid required to enter the auction, but closing prices are determined by real time bidding.
Programmatic Guaranteed (PG): PG deals are a form of programmatic direct deal that are created between a publisher and one advertiser with a fixed rate and guaranteed volume of impressions. There is no auction and the advertiser is required to purchase all of the impressions coming through the deal id, all targeting must be applied on the supply-side. This is the highest priority for programmatic deals.
In the ‘Inventory’ tab of the platform, under ‘Deals’ you can see and request access to any of the public deals that Pontiac has negotiated directly with publishers. For more information see Deals in the Planning & Inventory section of the Documentation Center.
Exchanges
The exchanges are supply-side platforms (SSPs) that give publishers and media owners the ability to send Pontiac requests for ads. If a deal is targeted on the line, then it will only serve on the selected deal, it will not serve on the open exchange. The line must include both the deal and the exchange the deal is on in order to serve. In the ‘Deals’ table in the Inventory tab you can find the exchange listed for each deal.
Magnite: the magnite exchange provides access to streaming TV content across all device types
DVplus: the DV+ exchange provides access to online video content (non streaming-TV), including both web & in app video placements
Freewheel: the Freewheel exchange provides access to streaming TV content across all device types
Index: the Index exchange provides access to streaming TV content across all device types (CTV & OTT) as well as online video content for both web and in-app placements
Media.net: the Media.net exchange provides access to online video content (non streaming-TV), including both web & in app video placements
To run on open exchange inventory, selected the desired exchanges and do not select any deals.
Site List
Site lists can be created to target or block a list of web domains on your campaign or lines. In the ‘Inventory’ tab of the platform, select ‘New Site List’, then enter the list of the domains and ‘Save’. This can then be added as an ‘allow’ or ‘block’ list on any campaign or line item.
App List
App lists can be used to target or block specific applications. In the ‘Inventory’ tab of the platform, select ‘New App List’, then enter the list of app bundle ids and ‘Save’. This can then be added as an ‘allow’ or ‘block’ list on any campaign or line item. App Bundle IDs can be found in custom reporting from previous or existing campaigns, in the Inventory Availability tool and in sample log reports under the CTV Landscape (See Planning Tools). Note, the same app may have different bundle ids for every operating system, device type etc.
CTV Inventory Targeting Parameters
For CTV inventory Pontiac provides the capabilities to target the following parameters in either an ‘allow’ or ‘block’ list. These lists can be added directly in the ‘Targeting’ section of the campaign or line item:
Publisher
Network
Channel
Series
Title
Genre
The ‘Multi Field’ targeting section can be used for allowing or blocking values that may be passed through multiple content fields. For example, ESPN may sometimes come through Publisher, other times Network, or Channel. Enter ‘ESPN’ in the multi-field section to target across any of the content fields where this value is seen in the bid request.
The value in the allow or block list must be an exact match for the value in the bid request (except capitalization). For example, if you enter ‘Fox News’ in the Network list and the media owner passes ‘fox_news’ in the Network field, this would not be an eligible impression. If applied as an allow list, your line would not serve on this impression. If applied as a block list, your line would be able to serve on this impression.
Due to inconsistencies in both the naming conventions and usage of each of the fields listed above, it is recommended to do some preliminary research via the Inventory Availability and Inventory Discovery tools to verify the viability of any CTV inventory targeting on the platform. When and how these fields are used can vary greatly by partner, media owner, SSP etc. See Transparency & Planning Tools for more information.
Device Targeting
Device type targeting can be applied at either the campaign or the line item level, but is not required on either. If the device type targets are all unchecked, the campaign or line can serve impressions on any device type. The following are the device type options:
Computer/Desktop
Connected TV
Mobile Phone
Tablet
Connected Device
Set Top Box
Keep in mind that many of the available deals on the platform may include all device types, in the ‘Inventory’ tab of the platform you can find more information on all of the available deals including the % of requests for each device type. If a deal includes all OTT inventory and you would like to run strictly CTV, you can apply device type targeting to only Smart TVs & set top boxes.
OLV Video Environment Targeting
Video environment targeting can be found in the ‘OLV’ tab of the ‘Targeting’ section on both the campaign and line item levels.
Video Playback Type
Pre-Roll: instream placement where ad plays before streaming video content
Mid-Roll: instream placement where ad plays during streaming video content
Post-Roll: instream placement where ad plays after streaming video content
Outstream: placement in non-video environments among other types of content, ie. web article or mobile game
Video Player Size
Large: minimum width of 640 pixels
Medium: minimum width of 320 pixels, maximum width of 639 pixels
Small: maximum width of 319 pixels
Video Playback Method:
Autoplay with Sound On
Autoplay with Sound Off by Default
Click to Play
Mouse-Over
Geo Targeting
Geo targeting can be applied to either the campaign or the line item. Geo targeting should only be applied at the campaign level if all the associated line items are running in the same geo.
Geos can be applied as either ‘block listed’ or ‘allow listed’. In the targeting window on the campaign, select the ‘block list’ or ‘allow list’ bubble, then add the geos you wish to exclude or target on the campaign or line.
The following are the methods for geo targeting:
Country: the CTV platform is currently available in the United States, Australia, New Zealand, Singapore, Thailand, Indonesia and Hong Kong
Region: states, departments or districts
DMAs: designated marketing areas or metro codes
Zip Codes: Zip codes can be applied in the ‘Targeting’ section of a campaign or line item, or they can be associated to either as an audience. If you frequently use a set of zip codes, you may want to create an audience to save this list to your account & make it easier to quickly apply the list to any line. In the ‘Audiences’ section of the platform, a zip list can be saved as a ‘Zip Code’ Custom Audience.
If multiple geo-targeting conditions are applied to a line and/or campaign, an impression must meet the criteria for each geo type in order to be eligible. For this reason, it is recommended to only select the geo targets at the lowest level required. For example, if you apply state-level targeting and zip code-level targeting, an impression will need to be in one of the selected states AND one of the selected zip codes.
If a line or campaign has conflicting geo parameters, the line will not serve. For example, if you apply only ‘Alabama’ under region and only ‘Detroit’ under DMA, the impression will need to meet both conditions for the ad to be eligible to serve. Since a user cannot be within the Detroit DMA and Alabama region at the same time, there would be no eligible impressions and this line would not be able to serve.
Audience Targeting
To apply audiences to a campaign or line item, you will fist need to select ‘Add New Group’, then drag the audience and drop it into the group. Audiences can be layered in multiple groups using boolean expressions.
AND/OR Operator:
Selecting ‘Any’ between groups will apply ‘AND’ targeting within the group and ‘OR’ targeting between groups
Selecting ‘All’ between groups will apply ‘OR’ targeting within the group and ‘AND’ targeting between groups
The ‘AND’ operator will create a more narrow audience pool and the ‘OR’ operator will broaden the audience pool.
Inclusion/Exclusion:
Each audience can either be included (targeted) or excluded (blocked) using the + or – sign next to the name of the audience.
Audience targeting can be applied on either the campaign or line level. Audiences applied at the campaign level will be utilized on all associated lines. If audiences are applied to both the campaign and the associated line, the operator between these groups will be ‘AND’.
Audience fees will be applied as a CPM on the line item that is included in ‘Total Cost’. If multiple audiences are targeted, the line will only include the CPM of the highest priced segment.
Below are several different audience targeting scenarios and an image depicting the targeting scope for the line according to how the and/or and inclusion/exclusion logic is applied. The green area in the ven diagram indicates the possible conditions for an impression to be considered eligible with this targeting. Each circle represents one audience as indicated with the audience ID, and the larger grey box represents impressions that do not contain users from any of the selected audiences.
Privacy Filters
In the ‘Privacy’ tab of the targeting section, you can opt out of serving your ad on impressions where COPPA or DNT privacy regulations apply.
In the bid request, when Coppa regulations apply or the user has opted out of being tracked, targeting by identifiers cannot be used and the data will not be passed back in reporting. Checking these boxes will allow these impressions to be purchased. If the box is applied on either the campaign or the line, these impressions will be allowed. If you would like to block the campaign and associated lines from purchasing impressions where these privacy regulations apply, the box should be unchecked on BOTH the campaign and associated lines.
Note, frequency caps will still work properly when purchasing these impressions. If your campaign or line is targeting persistent identifiers such as an IP address audience, impressions where COPPA or DNT regulations apply would not be eligible. Your lines will not bid on these impressions even if the boxes are checked here.
