Creative Specs
CTV Specifications
| Recommended Ad Duration* | 15s & 30s |
| Creative Type | VAST 2, 3, 4 |
| Media Type | MP4 |
| Recommended Bitrate | Between 15,000 Kbps and 30,000 Kbps |
| Recommended Resolution* | 1920×1080, 1280×720 |
Specs may vary by publisher & media owner. Sample bid requests that contain the min & max duration, bit rate and other creative requirements can be found in the CTV Landscape report by Deal. Click on the Deal name to review this information for 50 sample impressions.
At this time all creatives are required to be uploaded as VAST tags. If you do not have access to an ad server to host your creatives, Pontiac offers hosting via DCM at an additional cost. Reach out via the Help Center for more information.
Creative Rotation on Tags:
Tags uploaded to the platform may rotate creatives, however, each creative within the tag should contain the same creative duration, creative resolution and brand. Creatives that improperly rotate brand, resolution or duration will be rejected in the audit.