| ##{HEIGHT}## | Creative height |
| ##{WIDTH}## | Creative width |
| ##{DEVICE_TYPE}## | TV, phone, set top, etc. This is numeric and can be mapped to the device type |
| ##{DEVICE_IFA}## | ID sanctioned for advertiser use in the clear (i.e., not hashed) |
| ##{DIDSHA1}## | Hardware device ID (e.g., IMEI); hashed via SHA1 |
| ##{DIDMD5}## | Hardware device ID (e.g., IMEI); hashed via MD5 |
| ##{DPIDSHA1}## | Platform device ID (e.g., Android ID); hashed via SHA1 |
| ##{DPIDMD5}## | Platform device ID (e.g., Android ID); hashed via MD5 |
| ##{MACSHA1}## | MAC address of the device; hashed via SHA1 |
| ##{MACMD5}## | MAC address of the device; hashed via MD5 |
| ##{DEVICE_OS}## | Device operating system |
| ##{DEVICE_MAKE}## | Device make |
| ##{DEVICE_MODEL}## | Device model |
| ##{APP_BUNDLE_ID}## | App bundle ID |
| ##{IP}## | User IP Address |
| ##{TIMESTAMP}## | Timestamp of the impression |
| ##{PUBLISHER_ID}## | Publisher ID, mapping can be provided for Publisher name |
| ##{CREATIVE_ID}## | Pontiac Creative ID |
| ##{DEAL_ID}## | Pontiac Deal ID |
| ##{LINE_ID}## | Pontiac Line ID |
| ##{CAMPAIGN_ID}## | Pontiac Campaign ID |
| ##{GEO_LAT}## | Latitude |
| ##{GEO_LONG}## | Longitude |
| ##{GEO_ZIP}## | Zip Code |