Analyze conversion rate day over day to track the effectiveness of your ads with the ‘Conversion Rate Report’. To calculate conversion rate for each day, divide ‘Conversions’ by ‘Imps’.

NOTE: The conversion metric in this report will match the metrics in the UI when the ‘Line’ dimension is included. When this dimension is included, conversions are NOT de-duplicated across line items. For example, if a user sees an ad from 2 lines under a campaign and then completes one purchase, this will be counted as a conversion attributed to both Line Items. This will also appear as 2 conversions on the Campaign in the interface as the associated line metrics are aggregated.

If you would like to see unique conversions under an advertiser or campaign, you can run a custom ‘IP Conversion Rate’ report without selecting the ‘Line ID’ dimension. These are uniques on the selected date/s. For uniques across a campaign flight, run an ‘IP Path to Conversion Report’ and de-duplicate the hashed IP address across all dates.