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Reach/Frequency Report

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Reach/Frequency Report

The Reach/Frequency report is designed to provide data on the number of unique users that were reached by a campaign. Select the Advertiser/s, Campaign/s, Line Item/s, and date range, then run the report to view the following metrics:
Unique Device IDs (IFAs)
Unique IP Addresses
Impressions served

Frequency can be estimated by dividing total impressions served by either device id or IP.

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