At the Line Item & Campaign levels the Foot Traffic reporting section will display two metrics, ‘Attributed Visitors’ and ‘Average Daily Visits’.

Attributed Visitors will display the number of users who were served an ad from this campaign and subsequently visited this location during the selected reporting interval. These are Foot Traffic Conversion driven by this campaign. The ‘Foot Traffic Lookback’ is 30 days and metrics are updated on a 3-day delay. The visitor count displayed in these reports is ‘unique’ visitors. Multiple visits by the same Device ID will only be registered once on a given day, but may be registered if they return on a different day. 

Average Daily Visitors will display the average number of total visitors recorded at this location per day within selected reporting interval. This is used to indicate if the address entered is correct and tracking visitors and will be displayed as a range. In the above example this metric indicates that in the last 30 days there were on average 50-500 visitors at this location each day. If 0 visitors are seen at this location, there may be an issue with tracking devices at this address. If this location was added using the ‘Address’ method, it is recommended to try adding this location as a Lat/Long coordinate or custom Geofence.

If the location was added as a Lat/Long coordinate or custom Geofence and the location is registering 0 ‘Average Daily Visitors’, reach out through the Help Center for assistance in troubleshooting this issue.