In an effort to drive the best possible performance for CTV, Online Video, and other channels without the use of cookies for optimizations, Pontiac leverages regression optimization models to home in on the most influential factors in driving conversions. Using “Random Forest” regression modeling which is a machine learning algorithm that runs data from multiple decision trees, Pontiac can identify the variables that have the most influence on performance. This model has proven to drive better performance than other optimization methods

To run a regression analysis on a Pontiac campaign, you will first need to place an IP Conversion pixel on the Advertiser’s website to track the desired outcomes (website visits, conversions, etc). For more information, reach out through the Help Center.

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