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Reporting Time Zone

Reporting & Attribution

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  • Reporting Time Zone
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Reporting Time Zone

Seat Time Zone

The time zone for your account can be configured under the ‘Admin’ section of the platform in ‘Seat Settings’ under ‘Preferences’. This time zone setting will adjust the metrics in the advertiser tab (advertisers, campaign and line item metrics) as well as the reporting dashboard. Note: this does not apply to billing metrics in the account balance or the pacing and dayparts on campaigns or lines. All billing metrics and transactions are for account activity in UTC. Pacing and dayparting time zones can be configured on each campaign or line.

Custom Reporting Time Zone

The time zone for custom reports can be configured on each individual report. Note, metrics will only match billing if the report is pulled in UTC. Custom reports may not match the metrics shown in the platform if they are not pulled in the seat time zone.

User time zone will use the ‘user time zone offset’ from the bid request to adjust report metrics for each impression to the time zone where that impression was served. When the user’s time zone offset is not present in the bid request, it will be defaulted to UTC.

Billing Time Zone

All platform activity appears in the account balance and is billed in UTC time zone.

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