The Pontiac platform is a simple, straightforward interface designed for all users, including those new to programmatic advertising. If you choose to activate and manage your own campaigns, you will pay a fully transparent software license fee on all media purchased through the platform and all other applicable fees as detailed in the Pontiac EULA or applicable MSA. You will have full control of all aspects of your campaigns and can request support from the Pontiac Team via the Help Center. 

The following services are included in the Self-Service Offering: 

• Access to the Help Center to message our team about issues and questions
• Access to our Documentation Center, an important tool that offers in-depth guidance on all things Pontiac

Pontiac Intelligence offers a managed service solution in which one of our experienced Trading Teams can manage your campaigns for you. Your Trading Team will advise on campaign strategies, execute and optimize all line items, and provide weekly reporting and insights. Managed Service campaigns are priced at a fully-transparent Software Licensing Fee. All pricing and terms are governed by a signed Media Plan and Terms & Conditions. There is a $1,000 monthly spend requirement to receive Managed Service, and a Line Item minimum of $100 for a max flight of 3 months.

The following services are included in the Managed Service Offering: 

• Access to our experienced Planning team to ideate and create media plans that meet your goals 
• Dedicated Trading Team to setup, optimize, and execute Insertion Orders 
• Weekly reporting detailing delivery, pacing, KPI’s, optimizations, etc 
• Weekly calls with Trading team upon request 
• Campaign Wrap-Up Report 7 business days after the campaign end date including delivery details, audience information and insights, and recommendations for maximum performance for future efforts 

The Pontiac platform requires every user to fund their seat before you can start buying ad space. Under the ‘Admin’ tab, your initial balance will be displayed as -$100 USD. The first $100 USD that you fund will cover the one-time sign-up fee. Any amount funded over $100 USD can be used for media. All media is purchased on a CPM basis. Select ‘Add Payment Option’ to enter your credit card information, then select ‘Add Credit’ to fund the account.

Pre-Pay: This is the default payment method. Funds are to be prepaid via credit card, and the ad spend is deducted from the balance each day.

Stripe Daily: This payment method will charge your credit card each morning for the costs incurred the previous day.  To utilize Stripe Daily, you must have 30 days of proven spend within the platform. Once this criterion is met, send a request through the Help Center. Each request is evaluated on a case by case basis. 

Net Terms: Pontiac will send you a bill at the end of the month for all media and associated costs incurred. To be billed monthly on net terms, the following criteria must be met: 

• A minimum of $10k spent on the platform. 
• A formal Credit Application must be submitted and approved by the Pontiac Intelligence Credit Department.

If funding becomes low in your account, you will receive an email notification that your seat has been deactivated. Your balance is lower than the estimated daily spend so the platform switches your campaigns to ‘Inactive’ because it does not want you to spend more than the budget you have allocated to your seat. 

The platform pauses the campaigns on the account until either a budget is added that is more than the daily spend or the daily spend is lowered so it is less than the budget in your account. To reactivate your account, either add funds to your account or adjust the Lines to spend less.

If you are able to log-in to your account and would like to change your password, navigate to the ‘Admin’ tab and open ‘Seat Settings’. In the ‘Users’ section you will see a button ‘Change Password’. Enter your old password and the new password you would like to use. If you are unable to access your account because your forgot your password or your temporary log-in credentials expired, use the ‘Forgot Password’ link on the Pontiac log-in page.

In the ‘Admin’ tab, under ‘Seat Settings’ you can add additional users to your account. Select ‘New User’, enter a username the user’s email and indicate whether this will be a normal user or a ‘Read Only’ user. If the ‘Read Only’  box is checked the user will be able to view metrics and reporting in the platform, but will not be able to make any changes to campaigns or account settings.  Once the user is created, they will receive a welcome email with first time login credentials to the email entered. Each user must be created using a unique email address.

Pontiac admins also have the ability to change the user roles of other users on their account. In the ‘Admin’ tab, under ‘Seat Settings’ there is an ‘Edit’ button next to each user. Click on the ‘Edit’ button, then select the new role for this user from the dropdown. This allows users to be switched from ‘Read-only’ to ‘User’ or vice versa. The ‘User’ role will have full access to all aspects of the Pontiac account as well as the ability to make changes to campaigns. The ‘Read-only’ role will be able to see campaigns and pull reports, but cannot make changes. For Pontiac Partners, the seat-admin role, will give the user full access and control of both the Master seat and Sub seat accounts.

If you need to remove a user from your account, the ‘seat-admin’ can do this with the ‘Delete User’ button. Once this user is deleted, a new user CANNOT be created with the same email address. To change the username of a user, reach out through the Help Center.

The default time zone for all reporting in the platform is UTC time. To change your reporting time zone, go to the ‘Admin’ tab and select the ‘Seat Settings’ button. Under the ‘Preferences’ section select the desired time zone from the dropdown list. This will change the time zone for reporting and metrics in your seat, however it will not change the time zone for billing. Funds will be deducted from your seat balance in according to spend in UTC.