{"id":10020,"date":"2024-03-15T16:13:31","date_gmt":"2024-03-15T16:13:31","guid":{"rendered":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/02-22-24"},"modified":"2024-10-23T17:20:02","modified_gmt":"2024-10-23T17:20:02","slug":"02-22-24","status":"publish","type":"docs","link":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/02-22-24","title":{"rendered":"02-22-2024"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Publish Website Visitor Zip Codes<\/h4>\n\n\n\n<p>In Audience Research, when publishing an Audience from an IP pixel placed on the Advertiser\u2019s website, users can now select the audience type they would like to publish:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2018Site Visitors\u2019 \u2013 zip codes collected by the IP Pixel on the website<\/li>\n\n\n\n<li>\u2018Lookalike\u2019 \u2013 zip codes returned by lookalike model (based on demo &amp; interests of website visitors)<\/li>\n\n\n\n<li>\u2018Site Visitor &amp; Lookalike\u2019 \u2013 a combined audience of both the zip codes collected by the pixel and the zip codes returned in the lookalike<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"352\" src=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/03\/image-1.png\" alt=\"\" class=\"wp-image-10022\" srcset=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/03\/image-1.png 888w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/03\/image-1-300x119.png 300w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/03\/image-1-768x304.png 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Reporting Dashboard Foot Traffic Map <\/h4>\n\n\n\n<p>A map in the CTV Reporting dashboard showing the locations being tracked for Foot Traffic under the selected Advertiser, Campaign ,or Line Item and the attributed foot traffic conversions in the selected reporting interval at those locations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"356\" src=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/03\/Picture2.png\" alt=\"\" class=\"wp-image-10024\" style=\"aspect-ratio:2.235955056179775;width:872px;height:auto\" srcset=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/03\/Picture2.png 796w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/03\/Picture2-300x134.png 300w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/03\/Picture2-768x343.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":9129,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10020","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10020"}],"version-history":[{"count":3,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10020\/revisions"}],"predecessor-version":[{"id":10036,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10020\/revisions\/10036"}],"up":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9129"}],"next":[{"title":"02-02-2024","link":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/02-02-2024","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9694"}],"prev":[{"title":"03-05-2024","link":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/03-05-2024","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10028"}],"wp:attachment":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10020"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}