{"id":10247,"date":"2024-07-19T19:51:08","date_gmt":"2024-07-19T19:51:08","guid":{"rendered":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/07-10-2024"},"modified":"2024-10-23T17:20:02","modified_gmt":"2024-10-23T17:20:02","slug":"07-10-2024","status":"publish","type":"docs","link":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/07-10-2024","title":{"rendered":"07-10-2024"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">NEW Countries &#8211; Country, Region &amp; Zip Code Targeting<\/h4>\n\n\n\n<p>Geo targeting capabilities at the campaign and line item levels for additional countries and the regions within those countries: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Australia, New Zealand, Singapore, Thailand, Indonesia and Hong Kong<\/li>\n<\/ul>\n\n\n\n<p>Inventory for these countries is currently available through the Magnite &amp; DV+ exchanges.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"382\" src=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-1.png\" alt=\"\" class=\"wp-image-10252\" style=\"aspect-ratio:2.5837696335078535;width:805px;height:auto\" srcset=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-1.png 987w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-1-300x116.png 300w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-1-768x297.png 768w\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" \/><\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Chrome Conversions<\/h4>\n\n\n\n<p>A metric added to custom reports and to the performance tables in the CTV campaigns and lines that will populate with conversion metrics for actions tracked in chrome browsers by the Google Privacy Sandbox and attributed to Pontiac campaigns.<\/p>\n\n\n\n<p>To track chrome conversions, create a pixel, then <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"316\" src=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-5.png\" alt=\"\" class=\"wp-image-10269\" srcset=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-5.png 791w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-5-300x120.png 300w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-5-768x307.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Create Audience Research Report from Audience Discovery<\/h4>\n\n\n\n<p>\u2018Create Research Report\u2019 is a button added in the Audience Discovery report details screen. This button will open the audience research report builder, exporting the zip codes found by audience discovery report, to easily create a detailed profile to better understand other characteristics this audience may have.<\/p>\n\n\n\n<p>For example, if an advertiser is looking to target women aged 20-40, an audience research report can be created to find the zip codes that over-index for these characteristics. Then click \u2018Create Research Report\u2019 and select other demographic or interest categories such as \u2018Households\u2019, \u2018Political\u2019 or \u2018Health &amp; Fitness\u2019 etc, to create a comprehensive profile of the target audience and their browsing behaviors. As you can see below, we find that zip codes that over index for women aged 20-40 also over-index for income of $100,000+<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"623\" src=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-7.png\" alt=\"\" class=\"wp-image-10271\" style=\"aspect-ratio:1.2231139646869984;width:672px;height:auto\" srcset=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-7.png 762w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-7-300x245.png 300w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":9129,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10247","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10247"}],"version-history":[{"count":2,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10247\/revisions"}],"predecessor-version":[{"id":10272,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10247\/revisions\/10272"}],"up":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9129"}],"next":[{"title":"06-25-2024","link":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/06-25-2024","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10265"}],"prev":[{"title":"07-15-2024","link":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/07-15-2024","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10240"}],"wp:attachment":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10247"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}