{"id":10265,"date":"2024-07-19T20:21:47","date_gmt":"2024-07-19T20:21:47","guid":{"rendered":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/06-25-2024"},"modified":"2024-10-23T17:20:02","modified_gmt":"2024-10-23T17:20:02","slug":"06-25-2024","status":"publish","type":"docs","link":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/06-25-2024","title":{"rendered":"06-25-2024"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Fractional Conversion Methodology: Path to Conversion Report<\/h4>\n\n\n\n<p>Fractional attribution is a new metric added to the path to conversion report, attributing a fraction of the conversion event to each impression served to a user prior to the action. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-2-1024x447.png\" alt=\"\" class=\"wp-image-10253\" srcset=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-2-1024x447.png 1024w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-2-300x131.png 300w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-2-768x335.png 768w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-2.png 1425w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":6,"featured_media":0,"parent":9129,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10265","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10265"}],"version-history":[{"count":4,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10265\/revisions"}],"predecessor-version":[{"id":10277,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10265\/revisions\/10277"}],"up":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9129"}],"next":[{"title":"06-12-2024","link":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/06-12-2024","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10190"}],"prev":[{"title":"07-10-2024","link":"https:\/\/docs.pontiac.media\/?docs=platform-updates\/release-notes\/07-10-2024","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10247"}],"wp:attachment":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10265"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}