Allow or block a list of CTV inventory. The ‘Inventory Discovery’ tool can be used to find ideas & select values to create targeting lists if you do not have pre-selected inventory parameters. <\/p>\n\n\n\n
- \n
- Channel<\/strong><\/li>\n\n\n\n
- Network<\/strong><\/li>\n\n\n\n
- Publisher<\/strong><\/li>\n\n\n\n
- Genre<\/strong><\/li>\n\n\n\n
- Series<\/strong><\/li>\n\n\n\n
- Title<\/strong><\/li>\n<\/ul>\n\n\n\n
‘AND’ targeting is applied between the inventory targeting parameters. This means that an impression must contain a value from each list to be eligible. For example, if you apply a Channel list and a Network list, the impression must contain a value from the Network list in the Network field and a value from the Channel list in the Channel field. In the ‘Audience’ section, Pontiac ART audiences can also be selected for targeting.<\/p>\n\n\n\n
![\"\"](\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/01\/image-24-1024x338.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nAssociate Audiences<\/strong><\/p>\n\n\n\n
Custom audiences, third party audiences from TransUnion, contextual audiences or ART audiences can be included in these reports to estimate available impressions to these audiences. To add audiences, click the ‘Associate Segments’ button, then drag the desired audiences to the right-hand side of the window to include audience targeting in the report.<\/p>\n\n\n\n
![\"\"](\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/06\/image-25-1024x311.png\")
<\/figure>\n\n\n\nOnce you have selected the desired targeting parameters, click ‘Save Report’. The report status will appear as ‘Pending’ while the report is generating. Once the status has changed to ‘success’ you will be able to open the report and view the results.<\/p>\n\n\n\n
<\/div>\n\n\n\nReport Summary:<\/strong><\/h4>\n\n\n\n
![\"\"](\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/01\/image-32-1024x387.png\")
<\/figure>\n\n\n\n- \n
- Forecasted Available Impressions:<\/strong> This will display the estimated number of daily impressions available with the selected targeting parameters.<\/li>\n\n\n\n
- Total Impressions:<\/strong> This number indicates historical delivery on the platform with the selected targeting parameters for the report dates.<\/li>\n\n\n\n
- Unique IFAs:<\/strong> Unique device ids seen on the selected inventory, this can be used to estimate campaign reach at the device level.<\/li>\n\n\n\n
- Unique IPs<\/strong>: Unique IP addresses seen on the selected inventory, this can be used to estimate campaign reach at the household level.<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\nChart Data: <\/h4>\n\n\n\n
Charts will generate for Deals, Exchanges, Channel, Network, Publisher, Genre, Series, Title, Apps, Device Types, Live vs. On Demand and Zip Codes providing a list of available values for each and the number of available impressions, the average floor CPM, the number of unique IFAs and unique IPs. The floor CPM is the minimum bid required to serve on this inventory.<\/p>\n\n\n\n
![\"\"](\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/01\/image-31-1024x523.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nSample Request Logs:<\/strong><\/h4>\n\n\n\n
Sample request logs at the bottom of the report will provide further insight into the combinations of parameters that can be found in a single impression. For example, if you selected a deal in the targeting section of the report to discover the inventory available in this PMP, the charts provide a list of available Networks and a list of available Channels, the Sample Requests show which Networks provide access to those Channels etc:<\/p>\n\n\n\n
![\"\"](\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/02\/image-28-1024x198.png\")
<\/figure>\n","protected":false},"author":6,"featured_media":0,"parent":9870,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-8095","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8095"}],"version-history":[{"count":21,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8095\/revisions"}],"predecessor-version":[{"id":10235,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8095\/revisions\/10235"}],"up":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9870"}],"next":[{"title":"CTV Landscape Tool","link":"https:\/\/docs.pontiac.media\/?docs=planning-inventory\/planning-tools\/ctv-landscape-tool","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8628"}],"prev":[{"title":"CTV Inventory Discovery Tool","link":"https:\/\/docs.pontiac.media\/?docs=planning-inventory\/planning-tools\/inventory-discovery","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9526"}],"wp:attachment":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8095"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=8095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} - Total Impressions:<\/strong> This number indicates historical delivery on the platform with the selected targeting parameters for the report dates.<\/li>\n\n\n\n
- Network<\/strong><\/li>\n\n\n\n