{"id":9106,"date":"2023-09-28T15:07:22","date_gmt":"2023-09-28T15:07:22","guid":{"rendered":"https:\/\/docs.pontiac.media\/?docs=creatives\/macros"},"modified":"2024-09-17T19:39:12","modified_gmt":"2024-09-17T19:39:12","slug":"macros","status":"publish","type":"docs","link":"https:\/\/docs.pontiac.media\/?docs=creatives\/macros","title":{"rendered":"Macros"},"content":{"rendered":"\n
MACRO<\/th>DESCRIPTION<\/th><\/tr><\/thead>
##{HEIGHT}##<\/td>Creative height<\/td><\/tr>
##{WIDTH}##<\/td>Creative width<\/td><\/tr>
##{DEVICE_TYPE}##<\/td>TV, phone, set top, etc. This is numeric and can be mapped to the device type<\/td><\/tr>
##{DEVICE_IFA}## <\/td>ID sanctioned for advertiser use in the clear (i.e., not hashed)<\/td><\/tr>
##{DIDSHA1}##<\/td>Hardware device ID (e.g., IMEI); hashed via SHA1<\/td><\/tr>
##{DIDMD5}## <\/td>Hardware device ID (e.g., IMEI); hashed via MD5<\/td><\/tr>
##{DPIDSHA1}##<\/td>Platform device ID (e.g., Android ID); hashed via SHA1<\/td><\/tr>
##{DPIDMD5}##<\/td>Platform device ID (e.g., Android ID); hashed via MD5<\/td><\/tr>
##{MACSHA1}## <\/td>MAC address of the device; hashed via SHA1<\/td><\/tr>
##{MACMD5}##<\/td>MAC address of the device; hashed via MD5<\/td><\/tr>
##{DEVICE_OS}##<\/td>Device operating system<\/td><\/tr>
##{DEVICE_MAKE}##<\/td>Device make<\/td><\/tr>
##{DEVICE_MODEL}## <\/td>Device model<\/td><\/tr>
##{APP_BUNDLE_ID}##<\/td>App bundle ID<\/td><\/tr>
##{IP}## <\/td>User IP Address<\/td><\/tr>
##{TIMESTAMP}## <\/td>Timestamp of the impression<\/td><\/tr>
##{PUBLISHER_ID}## <\/td>Publisher ID, mapping can be provided for Publisher name<\/td><\/tr>
##{CREATIVE_ID}## <\/td>Pontiac Creative ID<\/td><\/tr>
##{DEAL_ID}##<\/td>Pontiac Deal ID<\/td><\/tr>
##{LINE_ID}## <\/td>Pontiac Line ID<\/td><\/tr>
##{CAMPAIGN_ID}##<\/td>Pontiac Campaign ID<\/td><\/tr>
##{GEO_LAT}##<\/td>Latitude<\/td><\/tr>
##{GEO_LONG}##<\/td>Longitude <\/td><\/tr>
##{GEO_ZIP}##<\/td>Zip Code<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

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