{"id":9127,"date":"2023-09-28T16:13:59","date_gmt":"2023-09-28T16:13:59","guid":{"rendered":"https:\/\/docs.pontiac.media\/?docs=audiences\/custom-audiences"},"modified":"2024-06-04T18:43:55","modified_gmt":"2024-06-04T18:43:55","slug":"custom-audiences","status":"publish","type":"docs","link":"https:\/\/docs.pontiac.media\/?docs=audiences\/custom-audiences","title":{"rendered":"Custom Audiences"},"content":{"rendered":"\n<p>The Pontiac platform offers a variety of Custom Audience options that allow you to customize your targeting and strategically place your ads to reach the right users. To create a Custom Audience, go to the \u2018Audiences\u2019 tab and select \u2018New Custom Audience\u2019. Give the Audience a name and select the type of Audience from the dropdown. Enter the Audience data according to the indicated format. These Audiences will automatically be available to associate to any Line Item or Campaign. <\/p>\n\n\n\n<p>Custom Audiences will expire 180 days after they are created. The expiration date for each Custom Audience is visible in the \u2018Audiences\u2019 tab.&nbsp;An expired audience can be re-activated after the expiration date by opening the audience, checking the &#8216;Active&#8217; box, then clicking &#8216;Save&#8217;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2023\/11\/image-1-1024x389.png\" alt=\"\" class=\"wp-image-9327\" srcset=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2023\/11\/image-1-1024x389.png 1024w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2023\/11\/image-1-300x114.png 300w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2023\/11\/image-1-768x292.png 768w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2023\/11\/image-1-1536x584.png 1536w, https:\/\/docs.pontiac.media\/wp-content\/uploads\/2023\/11\/image-1.png 1916w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">IP Address Audience<\/h3>\n\n\n\n<p>An IP address audience uses a list of IPs or IP ranges to target devices <\/p>\n\n\n\n<p><strong>Line format<\/strong>: <em>&nbsp;[IP] or [Start IP],[End IP]<\/em><br><strong>Example<\/strong>: <em>63.148.81.24 or 234.123.0.13,234.123.10.15<\/em><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hashed IP Address Audience<\/h3>\n\n\n\n<p>Enter the hashed IPs from log files, IP conversion pixel reports, or other custom reports downloaded from Pontiac to create an audience for targeting on bidder campaigns. Target converted IPs (IP Path to Conversion report), IPs that saw ads from previous campaigns (Log Level Report), or IPs that have visited a site where an IP pixel is placed (IP Pixel Page Visits Report). Note: these must be IPs that were hashed by Pontiac.<\/p>\n\n\n\n<p><strong>Line format<\/strong>: <em>&nbsp;[IP Hash]<\/em><br><strong>Example<\/strong>: <em>225f334d5db5e4c824d49cd7b03fc73ae21d1c715573a7c1a86abb7a11a80364<\/em><\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">IFA Audience<\/h3>\n\n\n\n<p>The IFA is a device ID sanctioned for advertiser use, these can be found in Pontiac log files from previous campaigns. Enter each IFA on a new line.<br><br><strong>Line format<\/strong>: <em>[Device IFA]<\/em><br><strong>Example<\/strong>:<em> 735612e1-d4b9-40ec-83da-9ea0d3c5ceb3<\/em><\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Zip Code Audience<\/h3>\n\n\n\n<p>A Zip Code Audience leverages the national postal code system to target a specific geographical area. This Audience has a limit of 100,000 Zips per list.\u00a0Enter the Zip Code followed by a comma and the Country Code with each entry on an individual line. If the country code is not entered, it will default to US.<br><br><strong>Line format<\/strong>: <em>[Zip Code],[Country Code]<\/em><br><strong>Example<\/strong>:<em> 03102,US<\/em><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Full URL Audience<\/h3>\n\n\n\n<p>A Full URL Audience allows for targeting site lists that contain the full URL pathway to place ads on specific articles. These can be used for OLV campaigns serving on web inventory. Enter the Full URL in the text box, will each entry on a new line. The URL should not include the scheme.<\/p>\n\n\n\n<p><strong>Line format<\/strong>: <em><em>[Full URL]<\/em><\/em><br><strong>Example<\/strong>:<em> <\/em>www.espn.com\/nfl\/story\/_\/id\/40276938\/sources-49ers-give-christian-mccaffrey-2-year-38m-extension<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":9102,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-9127","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9127"}],"version-history":[{"count":7,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9127\/revisions"}],"predecessor-version":[{"id":10184,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9127\/revisions\/10184"}],"up":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9102"}],"next":[{"title":"Contextual AI","link":"https:\/\/docs.pontiac.media\/?docs=audiences\/contextual-ai","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10185"}],"wp:attachment":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9127"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=9127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}