{"id":9236,"date":"2023-10-16T19:13:18","date_gmt":"2023-10-16T19:13:18","guid":{"rendered":"https:\/\/docs.pontiac.media\/?docs=new-test-section\/custom-reporting\/ip-conversion-pixel-path-to-conversion"},"modified":"2024-02-23T20:23:31","modified_gmt":"2024-02-23T20:23:31","slug":"ip-conversion-pixel-path-to-conversion","status":"publish","type":"docs","link":"https:\/\/docs.pontiac.media\/?docs=new-test-section\/custom-reporting\/ip-conversion-pixel-path-to-conversion","title":{"rendered":"IP Conversion Pixel: Path to Conversion"},"content":{"rendered":"\n<p>The \u2018Path to Conversion\u2019 report provides data on the IP conversions registered as well as on the impressions served through Pontiac campaigns to those users that converted. This report can be utilized to see the entire pathway to conversion from each impression the user viewed to the action they completed on your website.<\/p>\n\n\n\n<p>The column \u2018imp_time\u2019 will indicate when the impression was served through Pontiac to a user that visited or converted on the site where the pixel is placed. The total number of \u2018imp_times\u2019 indicates the number of impressions that were served to users that then converted, this will correspond to the \u2018Attributed Imps\u2019 field in the IP Conversion Pixel metrics under the Advertiser.<\/p>\n\n\n\n<p>The \u2018conv_time\u2019 column will indicate the time the action or conversion took place on the site. The total number of unique \u2018conv_times\u2019 is the total number of unique conversions or visits that were driven by your campaign. This will correspond to the \u2018Total Convs\u2019 field in the IP Conversion Pixel metrics under the Advertiser.<\/p>\n\n\n\n<p>IP conversion pixels have a standard lookback of 30 days in the metrics that are displayed under the Advertiser. This means that the user must complete the desired action within 30 days of seeing the ad for it to count as a conversion. If you would like to pull reporting with a custom lookback window, this can be done in this report. Select from \u20185\u2019, \u20187\u2019, \u201915\u2019 or \u201930\u2019 from the \u2018Lookback window\u2019 dropdown .<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/03\/image-5-1024x104.png\" alt=\"\" class=\"wp-image-7464\"\/><\/figure>\n\n\n\n<p><strong>Report Dimensions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pontiac pixel Id<\/li>\n\n\n\n<li>Conversion time<\/li>\n\n\n\n<li>Imp Time<\/li>\n\n\n\n<li>IP Address<\/li>\n\n\n\n<li>Zip Code<\/li>\n\n\n\n<li>Site Domain<\/li>\n\n\n\n<li>Exchange<\/li>\n\n\n\n<li>Region\/State<\/li>\n\n\n\n<li>Auction id<\/li>\n\n\n\n<li>User id<\/li>\n\n\n\n<li>Advertiser<\/li>\n\n\n\n<li>Line<\/li>\n\n\n\n<li>Device Type<\/li>\n\n\n\n<li>Date<\/li>\n\n\n\n<li>Creative Id<\/li>\n\n\n\n<li>Order ID*<\/li>\n\n\n\n<li>Order Value*<\/li>\n\n\n\n<li>Deal Name<\/li>\n\n\n\n<li>Publisher Name<\/li>\n\n\n\n<li>Content Network<\/li>\n\n\n\n<li>Content Channel<\/li>\n\n\n\n<li>Content Series<\/li>\n\n\n\n<li>Content Title<\/li>\n\n\n\n<li>Content Genre<\/li>\n<\/ul>\n\n\n\n<p>*work with your web developer to dynamically pass these values on IP pixel<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":9203,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-9236","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9236"}],"version-history":[{"count":4,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9236\/revisions"}],"predecessor-version":[{"id":9905,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9236\/revisions\/9905"}],"up":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9203"}],"next":[{"title":"IP Conversion Pixel: Page Visits","link":"https:\/\/docs.pontiac.media\/?docs=new-test-section\/custom-reporting\/ip-conversion-pixel-page-visits","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9239"}],"prev":[{"title":"Standard Custom Reports","link":"https:\/\/docs.pontiac.media\/?docs=new-test-section\/custom-reporting\/standard-custom-report","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9968"}],"wp:attachment":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9236"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=9236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}