{"id":9241,"date":"2023-10-16T19:14:08","date_gmt":"2023-10-16T19:14:08","guid":{"rendered":"https:\/\/docs.pontiac.media\/?docs=new-test-section\/custom-reporting\/ip-conversion-pixel-conversion-rate"},"modified":"2024-03-15T15:59:13","modified_gmt":"2024-03-15T15:59:13","slug":"ip-conversion-pixel-conversion-rate","status":"publish","type":"docs","link":"https:\/\/docs.pontiac.media\/?docs=new-test-section\/custom-reporting\/ip-conversion-pixel-conversion-rate","title":{"rendered":"IP Conversion Pixel: Conversion Rate"},"content":{"rendered":"\n<p>Analyze conversion rate day over day to track the effectiveness of your ads with the \u2018Conversion Rate Report\u2019. To calculate conversion rate for each day, divide \u2018Conversions\u2019 by \u2018Imps\u2019.<\/p>\n\n\n\n<p>NOTE: The conversion metric in this report will match the metrics in the UI when the &#8216;Line&#8217; dimension is included. When this dimension is included, conversions are NOT de-duplicated across line items. For example, if a user sees an ad from 2 lines under a campaign and then completes one purchase, this will be counted as a conversion attributed to both Line Items. This will also appear as 2 conversions on the Campaign in the interface as the associated line metrics are aggregated.<\/p>\n\n\n\n<p>If you would like to see unique conversions under an advertiser or campaign, you can run a custom &#8216;IP Conversion Rate&#8217; report without selecting the &#8216;Line ID&#8217; dimension. These are uniques on the selected date\/s. For uniques across a campaign flight, run an &#8216;IP Path to Conversion Report&#8217; and de-duplicate the hashed IP address across all dates.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/07\/image-24.png\" alt=\"\" class=\"wp-image-8129\" style=\"aspect-ratio:2.8095238095238093;width:730px;height:auto\"\/><\/figure>\n","protected":false},"author":6,"featured_media":0,"parent":9203,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-9241","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9241"}],"version-history":[{"count":3,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9241\/revisions"}],"predecessor-version":[{"id":10018,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9241\/revisions\/10018"}],"up":[{"embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9203"}],"next":[{"title":"Reach\/Frequency Report","link":"https:\/\/docs.pontiac.media\/?docs=new-test-section\/custom-reporting\/reach-frequency-report","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9966"}],"prev":[{"title":"IP Conversion Pixel: Page Visits","link":"https:\/\/docs.pontiac.media\/?docs=new-test-section\/custom-reporting\/ip-conversion-pixel-page-visits","href":"https:\/\/docs.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9239"}],"wp:attachment":[{"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9241"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/docs.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=9241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}