The first step to setting up a new campaign in Pontiac is to create the advertiser. The advertiser object can be considered a ‘folder’ for each brand, product, company etc. that will run ads under an account.

Select the ‘New Advertiser’ button, give the advertiser a name. Fill out all other relevant fields and ‘Save’. Once created, you can click on the name of the advertiser to open the advertiser menu. This is where creatives can be uploaded, pixels can be created and you can start building out your campaigns.

Advertiser Margin:

The margin field on the advertiser is a feature that provides agencies with the ability to manage their own margins on client campaigns directly in the platform. This margin will be included in the total budget of the line item/campaign spend, but it will not be billed to the account owner. For example, if your client has an all-in budget of $5,000 for a campaign and you wish to make 10%, you can add 10% here and set the budget of $5,000 on the campaign. You will then be billed for the campaign less the margin you set on the advertiser, so if the campaign delivered in full you would see a Total Cost of $4,500 that is the billable amount and a Revenue metric of $5,000. Send your clients reporting directly from the platform including your margin, and avoid any overspend or budget errors that result from manually managing your margin.

Advertiser Domain:

The advertiser domain field will need to be entered in order to track Chrome conversions through the Google Privacy Sandbox. This should be the top-level domain for the website where you will be driving traffic and tracking conversions for the advertiser. For example, if we want to track registrations for the Pontiac platform on our website, pontiac.media would be entered in this field. We can then place pixels on any of the pages under this domain to track chrome conversions. These can be created in the ‘pixels’ section of the advertiser and the ‘track chrome conversions’ box should be checked.

Political Disclosure Form:

For all advertisers that will be running political ads as defined in our creative acceptance policy, will be required to check the ‘Political’ box on the advertiser and complete the political disclosure form. Advertisers that upload political creatives, but do not have the disclosure form completed, will be disabled and any associated campaigns will be paused until all necessary information has been saved to the platform.