Frequency and recency settings can be utilized at both the Campaign and Line Item levels. If both are configured, both Campaign and Line controls will need to be respected for an impression to be eligible.

Campaign Frequency & Recency Caps:

At the campaign level, frequency caps can be applied to control the number of impressions served to an IP address in a specified time interval across all lines under the campaign. Recency caps control the minimum amount of time that must pass between subsequent impressions to the same IP for all lines under the campaign.  

For example, in the below, a user (defined by IP address) can only see 10 ads from the campaign every 7 days and there must be at least 30 minutes between those impressions.

Line Item Frequency & Recency Caps:

Specific frequency and recency controls can also be set on each individual line item. For frequency caps, select the ‘Enable Frequency Capping’ and enter a number in the ‘Daily Frequency’ field. This will be the maximum number of impressions that a single IP can receive in a single day.

On the recency dropdown select from 1 min, 5 mins, 15 mins, 30mins, 1 hour or 6 hours between impressions. This is the amount of time that will need to pass between the delivery of an ad to an IP address, and the delivery of another ad to the same IP.