Pontiac Templates:

Once the Campaign is set up, Line Items can be set up from the Pontiac templates or using the ‘Custom’ button to create a new Line set up from scratch. By clicking on the tile for a publisher, you can quickly and easily create a Line Item with pre-configured targeting and bids to run on that inventory.

Simply click on the tile, adjust the Line Item name if needed and set the Budget Allocation Weight (or Lifetime Imp/$ budget), and the Budget Multiplier, then ‘Save’. If you need to make any adjustments to the template, click ‘Edit’ to enter the full Line set up screen.

Hover over any of the Pontiac Tiles to see more information on the content, scalability, and transparency of the inventory targeted with that Line setup.

• Scalability: The scalability rating – low, medium or high – is relative to other deals on the platform and is a measure of the number of total impressions available for targeting.
• Transparency: The transparency rating – low, medium or high – is relative to other deals on the platform and is a measure of the amount of data available for targeting and reporting for the inventory included. Transparency is measured by the % of the bid requests for associated Deals that have Network, Channel, Series, Title and IP address reported.

Custom Templates:

A custom template tile can be created from any existing Line setup. Use this feature to save any custom configuration that you frequently use to easily add this setup to any Campaign with the click of a button.

1. Create the desired Line Item set up & save the Line
2. Open the Line and click the ‘Save as Template’ button
3. Give the template a name
4. Give the template a description
5. Upload an Icon

The name, description and icon will all be displayed on the tile in the Campaign details screen. You can then click this tile on any Campaign to quickly add a new Line with your saved setup.

The following will be saved to the template:

• Inventory Type
• Bid
• Bid at floor price
• Recency
• Frequency Caps
• Enable Foot Traffic Reporting & Foot Traffic Locations
• Targeting: Deals, Exchanges, Geo (Region, DMA, Zip Codes), Device Types, App lists, Site lists, Livestream, Channels, Networks, Publishers, Series, Titles, Genres
• Daily Pacing
• Pacing Time Zone
• Catch-Up ASAP
• Dayparts
• Daypart in User Time Zone
• Associated Audiences

The following will NOT be saved to the template:

• Flight dates – these will be derived from the Campaign when the template tile is used
• Budget – this will be set when the template tile is clicked prior to saving the new Line
• Creatives – must be set at the Campaign level, or you will need to click ‘Edit’ on the add Line screen to add them to the new Line