The Pontiac platform is a simple, straightforward interface designed for all users, including those new to programmatic advertising. If you choose to activate and manage your own campaigns, you will pay a fully transparent software license fee on all media purchased through the platform and all other applicable fees as detailed in the Pontiac EULA or applicable MSA. You will have full control of all aspects of your campaigns and can request support from the Pontiac Team via the Help Center. 

The following services are included in the Self-Service Offering: 

• Access to the Help Center to message our team about issues and questions
• Access to our Documentation Center, an important tool that offers in-depth guidance on all things Pontiac