The reality is that the CTV space is still young and unregulated. The data associated with these bid requests is still unstandardized, incomplete, and fragmented. Although app, time of day, postal code, network, channel, title, and series are available fields in the bid request they are usually only partially populated. For example, some requests come in with only network and channel populated while others come in with title and series; some have just one and others have everything. Adding to the confusion, not only is the level of data transparency inconsistent across the industry, but the fields are inconsistently populated within bid requests from the same PMP, publisher, or media owner. (read more in blog written by our CTO, Erik Thorson: Transparency in CTV: Are we ready to take on Linear?)

The Pontiac platform is built to provide full transparency at every step of your media buying process. The following tools allow Pontiac users to be fully informed

• Inventory Discovery Tool: browse available inventory from publisher to title
• Inventory Availability Tool: create granular forecasts for specific inventory, geos, audiences etc.
• CTV Landscape Tool: evaluate transparency levels and data shared by publisher & deal
• Sample Log Data: get access to every parameter in sample bid requests by deal