Search through available CTV inventory to discover Publishers, Networks, Channels, Series, Titles and Genres for campaign targeting. The Inventory Discovery tool is a fully searchable & comprehensive list of all unique combinations seen in the CTV bid requests.

With great inconsistency across the CTV landscape in where and how inventory information is shared in the request, this tool can be used to create well-informed targeting lists and find the variations in formatting for the desired inventory. For example, you may find that when searching for ‘Fox News’ that there are many different ways this could be targeted depending where the inventory is coming from:

• Publisher: fox news
• Network: fox
• Network: fox networks
• Network: fox news
• Network: fox television stations
• Network: foxnewsnow
• Network: fox news channel
• Network: fox_news
• Channel: fox news
• Channel: fox news channel
• Channel: foxnewsnow
• Channel: fox_news

When applying targeting lists to CTV lines or campaigns, the naming conventions will need to be exact matches to the values passed in the bid request, or the impression will not be considered eligible.

Other inconsistencies can be seen in the usage of the different inventory fields. For example, you will see when searching for ‘MSNBC’, in some cases this is passed as the channel, in other cases the network and occasionally it is passed in both fields.

Once you have found values of interest, click on the name in the table to add it to your targeting list and create a forecast report with estimated available impressions, reach, pricing and additional information about where and how this Publisher, Network, Channel, Series, Title or Genre can be purchased.