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Announcements

Announcements

  • September 24, 2024
  • September 24, 2024
  • September 10, 2024
  • August 22, 2024
  • July 17, 2024
  • May 9, 2024
  • May 8, 2024
  • May 3, 2024
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  3. Announcements

September 24, 2024

The Pontiac bidders are active and bidding has been restored on all exchanges, with the exception of Freewheel. We are closely monitoring all systems and will provide further updates as we actively work to resolve this issue.

Thank you,

The Pontiac Team

September 24, 2024

The Pontiac Bidders are currently down due to a discrepancy issue we cannot identify causing us to record less than 50% of won impressions.
We are working on fixing the issue and will look to have a timeline released by the end of today (9/23/24).

We apologize for the inconvenience. Campaigns on the Pontiac Bidder (CTV platform) are NOT currently running.

Thank you,

The Pontiac Team

September 10, 2024

The 2024 Pontiac Summit is here! Join us in NYC on 10/8/24 for a fun, engaging, and unconventional AdTech conference. We will have discussions with industry leaders, interactive networking, AdTech Jeopardy and more! Use code PONTIACDSP to get 50% off a ticket to the event at: https://pontiac.media/pontiac-summit-2024/

August 22, 2024

As of Thursday, August 22nd, Pontiac will be making a change to the IP conversion attribution methodology. Pontiac will start counting conversions that resulted from a business IP. Prior to this date, all IP conversion metrics were filtered to include only actions taken by home IP addresses. With this change, a dimension has been added to the IP Conversion reports for ‘Home or Business’ that will enable users to identify the type of IP for each conversion registered and filter events as needed.

July 17, 2024

The 2024 Pontiac Summit is here! Join us in NYC on 10/9/24 for a fun, engaging, and unconventional AdTech conference. We will have discussions with industry leaders, interactive networking, AdTech Jeopardy and more! Use code PONTIACDSP to get 50% off a ticket to the event at: https://pontiac.media/pontiac-summit-2024/

May 9, 2024

We are experiencing some technical difficulties, and our platform is responding slower than usual. Please bear with us while we investigate.

May 8, 2024

Upcoming scheduled maintenance notice: On Saturday, May 11th from 7am-11am UTC (3am-7am EST) the Pontiac platform will undergo scheduled maintenance. Please note that there will be no interruption to ad-serving or reporting data collection during this maintenance period for existing campaigns. The platform UI and API will be inaccessible during these hours and campaigns cannot be created or edited.

May 3, 2024

Buying CTV inventory? Did you know that you can control your delivery by day part or hour using Pontiac’s CTV buying curves? We’ve built our CTV buying tool so that you’re in charge of how and when your budget is spent, allowing you to reach the right audience at the right time. Navigate to the CTV tab to manage your campaigns in the Pacing & Day part section.

Read more here: Pacing & Dayparts

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