Custom Delivery Curves

The ‘custom’ daily pacing type provides full flexibility and control of how your daily budget is distributed throughout the day. Apply custom weights hour-by-hour to allocate more budget towards the most desirable hours of the day for each brand or Advertiser. Drag the bar for each hour to set a weight from 0-100. The total daily budget will be divided according to the weight set for that hour over the total weights applied for the day. For example, if you have a weight of 1 at 8:00am, 5 at 9:00am, and 2 at 10:00am, with the other hours at 0, the budget would be divided as follows:

8am: 1/8 = 12.5%
9am: 5/8 = 62.5%
10am: 2/8 = 25%

Uncheck the ‘Apply curve to all days’ to create a unique curve for each day of the week.

NOTE: the weights will only be correctly applied at the indicated hours for the pacing time zone selected. If the campaign is running across multiple time zones, a line should be created for each time zone with the proper geo-targets to ensure weights are applied as expected for each.

Campaign Frequency & Recency Caps

At the campaign level, frequency caps can be applied to control the number of impressions served to an IP address in a specified time interval across all lines under the campaign. Recency caps control the minimum amount of time that must pass between subsequent impressions to the same IP for all lines under the campaign.  

For example, in the below, a user (defined by IP address) can only see 10 ads from the campaign every 7 days and there must be at least 30 minutes between those impressions.