Publish Website Visitor Zip Codes

In Audience Research, when publishing an Audience from an IP pixel placed on the Advertiser’s website, users can now select the audience type they would like to publish:

• ‘Site Visitors’ – zip codes collected by the IP Pixel on the website
• ‘Lookalike’ – zip codes returned by lookalike model (based on demo & interests of website visitors)
• ‘Site Visitor & Lookalike’ – a combined audience of both the zip codes collected by the pixel and the zip codes returned in the lookalike

Reporting Dashboard Foot Traffic Map

A map in the CTV Reporting dashboard showing the locations being tracked for Foot Traffic under the selected Advertiser, Campaign ,or Line Item and the attributed foot traffic conversions in the selected reporting interval at those locations.