Advanced Bidding by Deal

The ability to set a separate bid for each deal associated to a line. Select ‘Advanced Bid Controls’ as the ‘Bid Type’, then click the upload button next to the ‘Default Bid Price’ field. This will open a list of associated deals, and a field to set bid price for each (deals will have to be selected in Targeting section prior to configuring bids). If a deal is added to a line and advanced bid controls are not set, the line will use the bid entered in the ‘Default Bid’ field.

Online Video Targeting Parameters

A new section in the ‘Targeting’ menu to specify the video environment and playback method for online video campaigns. Select the video playback type, the player size and playback method to define exactly where and how your video is displayed.

Hashed IP Custom Audience Type

A new custom audience type, the ‘Hashed IPs’ audience type allows you to enter the hashed IPs from log files, IP conversion pixel reports, or other custom reports downloaded from Pontiac to create an audience for targeting on your campaigns. Target converted IPs, IPs that saw ads from previous campaigns, or IPs that have visited a site where an IP pixel is placed, for privacy-compliant targeting.

IFA Custom Audience Type

A new custom audience type, the ‘IFA’ custom audience allows you to enter IFAs from log files to create an audience and target specific devices.