Remarketing Audiences

Remarketing audiences can now be built from the IP Conversion pixel. In the pixel creation dialog or in the edit pixel dialog, check the ‘create audience’ box and a custom audience will appear in the Audiences tab under the pixel name and id. This audience will populate automatically with the IPs seen by the IP pixel and can be used to remarket to users that visited the advertiser’s website, users that saw a previous creative (put IP pixel in trackers section on creative upload) or similarly block users that saw a specific creative for A/B testing etc. 

Custom Reporting: Time Zone Selector

The option when building a custom report to select to pull the data in any time zone. Note – billing in the account will always occur in UTC time zone.

Device Types Column in Deals Table

A column in the Deals section of the inventory tab that shows the device types that have been seen in the bid requests for the deal. This will break down the % of available impressions on the deal by TV/set top box, mobile devices, desktop etc.

Query String Parameters: IP Conversion Pixels

New query string parameters that can be added to the IP Pixel to pass client IP and customer ID back to Pontiac for reporting. If the IP pixel is placed in a container on the site, the IP recorded may be inaccurate so the client can pass us the correct IP using client-ip parameter. If the client IP is present, this will be used for attribution and reporting instead of the IP recorded by the pixel.