Programmatic Guaranteed Campaign & Line Type

When running a campaign with a Programmatic Guaranteed deal, the ‘Programmatic Guaranteed’ box will need to be checked in the campaign set up. All targeting options and controls will be disabled on PG campaigns and line items, all targeting must be applied on the publisher’s side to the deal. The DSP must bid and buy every impression sent through the deal, so no buy-side filtering can be utilized. The budget and flight dates can be configured on the campaign, but are only for monitoring pacing, the platform will not respect these as constraints – dates and budget must be configured on the sell-side on the deal. When creating an associated PG line item, targeting is restricted to allow only deals specified as Programmatic Guaranteed.

If your MSA specifies a margin for PG campaigns, this will automatically be applied to line items under campaigns where the PG box is checked.