Full URL Custom Audiences

This new custom audience type allows for targeting site lists that contain the full URL pathway to place ads on specific articles. These can be used for OLV campaigns serving on web inventory. Under the ‘Audiences’ tab select ‘New Custom Audience’ and choose ‘Full URL’ as the type. Enter the full URLs in the text box, with each entry on a new line. Once the audience is created, it can be added to the campaign or line item to target this inventory.

IP Pixel Audience: Days to Live

When creating remarketing audiences from the Pontiac IP pixel, the ‘Days to Live’ field lets the user configure the expiration window for records in the audience. For example, if this is set to 7 days, a user that visits the website will remain in that audience and can be targeted for 7 days after their visit.