Contextual AI Audiences

Contextual AI is an AI-based, custom targeting solution that performs deep content analysis to find the best contextual placements for your ads.

Contextual AI uses Natural Language Processing (NLP) to digest the content of articles across the web and understand the text the way a human would. By processing entire websites of content, the AI overcomes the ambiguities in language that over-simplified tools such as keywords can overlook, accurately assigning meaning to the words in context. (For example, does the word ‘Apple’ in this article refer to a company or a fruit?). A neural network produces an embedding vector of the content, allowing full webpages to be indexed for contextual relevance.

Leveraging this rich contextual analysis, Advertisers can build custom lookalike segments from a few sample articles or a block of text. Select from our list of curated contextual segments for over 300 IAB content categories. These segments have an additional cost of a $0.25 CPM that will be added to the all-in cost of media.

In the ‘Audiences’ tab, select ‘New Contextual Audience’. Choose to input URLs or a block of text, then enter the sample data in the text box. The Contextual AI tool will return a list of targetable sites (full URLs) with the most relevant content. This can be associated to online video campaigns as an audience.

Metric Selector

On the tables with metrics in the platform, use the menu icon to customize the table columns and select the metrics you want to view. Check the box next to a metric to add the column and view the relevant data. Your preferences will be saved by table, but can be adjusted at any time to adapt visible metrics to each campaign and hide any unnecessary columns.

Forecasting: TransUnion & Custom Audiences

Pull detailed forecasting reports with custom audiences or third party audiences from TransUnion. In the ART tab under ‘Inventory Availability’ create a new report and select ‘CTV’ as the report type. Add any relevant targeting parameters, then select the custom or third party audience to run a forecasting report.

Note: For planning/forecasting with TransUnion segments, reach out through the Help Center to request more information on available audiences. Requested audiences may take 24-48 hours to be published to your account.

Campaign: Manage Pixels

Conversion pixels can now be associated at the campaign level. If the ‘Manage pixels’ box is checked, the associate pixels button will allow an IP pixel to be associated to the campaign. This will track conversions on the selected pixel across all the line items under the campaign.

Campaign: Show Line Creatives

In the campaign details screen, when ‘Manage Creatives’ is not checked and the creatives are associated to each individual line, these creatives will be exposed at the campaign level as well, so that relevant metrics can be evaluated in the campaign screen as well as the line screen.

Custom Reporting: User Time Zone

An additional option on the ‘Time zone’ dropdown, custom reports can now be pulled in the user’s time zone. This will adjust reporting date/time according to the time zone where the impression was delivered.

Custom Reporting: Automated delivery to Google cloud

Automated scheduled custom reports, including log level data, can now be delivered to Google Cloud Storage.