NEW Countries – Country, Region & Zip Code Targeting

Geo targeting capabilities at the campaign and line item levels for additional countries and the regions within those countries:

• Australia, New Zealand, Singapore, Thailand, Indonesia and Hong Kong

Inventory for these countries is currently available through the Magnite & DV+ exchanges.

Chrome Conversions

A metric added to custom reports and to the performance tables in the CTV campaigns and lines that will populate with conversion metrics for actions tracked in chrome browsers by the Google Privacy Sandbox and attributed to Pontiac campaigns.

To track chrome conversions, create a pixel, then

Create Audience Research Report from Audience Discovery

‘Create Research Report’ is a button added in the Audience Discovery report details screen. This button will open the audience research report builder, exporting the zip codes found by audience discovery report, to easily create a detailed profile to better understand other characteristics this audience may have.

For example, if an advertiser is looking to target women aged 20-40, an audience research report can be created to find the zip codes that over-index for these characteristics. Then click ‘Create Research Report’ and select other demographic or interest categories such as ‘Households’, ‘Political’ or ‘Health & Fitness’ etc, to create a comprehensive profile of the target audience and their browsing behaviors. As you can see below, we find that zip codes that over index for women aged 20-40 also over-index for income of $100,000+