Audience Groups, And/Or Logic & Inclusion/Exclusion

The ability to create multiple groups of audiences and select ‘and’ or ‘or’ logic within and between the groups, as well as the ability to select inclusion or exclusion at the audience level for more complex audience layering. Available at both the campaign and line levels, the audience logic between campaign and line segment groups if both are utilized is ‘and’.

For more information on audience targeting logic, see here: Audience Targeting

Creative Aspect Ratio Filtering

A checkbox in the creative upload window that enables the campaign to bid on impressions where the size is not selected/present on the tag but has the same aspect ratio as the sizes included. Note, creatives can scale down to smaller sizes, but will not scale to higher resolutions. The aspect ratios for included assets are visible in the creative specs tab.

Add Site Domain to Deal Sample Logs

Adding the ‘site_domain’ field to the deal sample logs, to provide additional insight into available inventory for OLV deals.

Zip Code Targeting: NEW Countries

Support for zip code level targeting in New Zealand, Singapore, Thailand, and Indonesia: