API Documentation

The API for the CTV platform has been fully documented and is now available on the API documentation new site. CTV endpoints include the RTB prefix:

https://api.pontiac.media/docs/

Conversion Rate Report: Fractional Attribution Logic:

The IP Conversion Rate report has been updated to utilize fractional attribution logic. When the report is broken out by line id, if multiple lines contributed to a conversion event, multi-touch attribution will be used with even weighting for each impression served by each line. For example, if Line A served 1 impression to the converted user and Line B also served 1 impression to the converted user, the report will display Line A = .5 conversions and Line B = .5 conversions. if Line A served 3 impression to the converted user and Line B served 1 impression to the converted user, the report will display Line A = 0.75 conversions and Line B = 0.25 conversions. This fractional model provides a big picture view of how each line, creative, network etc is contributing to performance by assigning credit for a conversion event to each touchpoint.

CTV Inv Availability Reports: Inventory Type

A dropdown on the CTV Inventory availability report for ‘Inventory Type’ with options ‘In App’ and ‘Web’. This will change the inventory fields displayed in the Inventory Discovery tool, adjust the targeting options, and return different charts in the report according to the inventory type selected.

Added Dimensions to the IP Page Visits Report

The following were added as selectable dimensions for the IP Pixel Page Visits custom report:

• Order ID
• Order Value
• Consumer Id

These query string variables will need to be dynamically passed back to Pontiac on the IP conversion pixel in order to be pulled in this report.

Sample Request Custom Report: Site Domain Dimension

In the ART CTV Landscape custom reporting, site domain was added as a dimension that can be pulled from the sample requests to export an excel doc of available inventory parameters from one or all available deals.