Lines Management Table: Bid Type, Bid Line Status

Adding fields to lines management table to enable bulk edits in this screen to all lines under a campaign such as line status (active/inactive), bid type, and bid.

IP Page Visit Report: Selectable Dimensions

All available fields for the IP Page Visit report are now available as selectable dimensions so the user can customize the columns/data returned in each report.

IP Conversion UI Metrics: Fractional Logic

The UI metrics for IP conversions have been updated to utilize fractional logic – where multiple lines contributed to a conversion, each line will be attributed a fraction of that conversion according to the % of total attributed impressions delivered by that line. For example, if Line A served 1 impression to the converted user and Line B also served 1 impression to the converted user, the report will display Line A = .5 conversions and Line B = .5 conversions. if Line A served 3 impression to the converted user and Line B served 1 impression to the converted user, the report will display Line A = 0.75 conversions and Line B = 0.25 conversions. This fractional model provides a big picture view of how each line, creative, network etc is contributing to performance by assigning credit for a conversion event to each touchpoint.

Deal Table: Country Column

As the Pontiac bidder is expanding into other geos, a column has been added to the Deals table that displays the country for impression requests seen through the deal. If the Deal has seen impressions in multiple countries, the help tool will display the % of available imps for each.