Line Item Templates

Templates are tiles in the Campaign details screen, that streamline the process to quickly add new line items to a campaign with pre-configured targeting & bid prices.

Lines Management from campaign details

Target allocations, budget mulipliers & pacing type can quickly be adjusted in the ‘Lines’ section of the campaign by clicking on the ‘edit’ button below the templates.

Target Allocation – Weights

Instead of a percentage, when ‘manage budgets’ is selected, the target budget allocation will now be set as a weight. Weights can be between 0 and 100, and the sum of line weights do not need to add to 100. For example, if you have a campaign with 3 lines, weighted 1, 1, and 4, then the lines would get 1/6, 1/6 and 2/3 of the total campaign budget.

Workflow Changes – Line Creation

Lines cannot stand alone, the campaign will now need to be created first & then lines can be created from within the campaign details screen.

• All line item dates will need to be within the campaign dates.
• Line item dates will automatically change with campaign dates if ‘manage budgets’ is selected.
• ‘Manage budgets’ will now default to ‘on’ in campaign set up.
• Lines cannot be moved to other campaigns, but Lines can be cloned to any campaign with current or future flight dates, by selecting from the ‘Campaign’ dropdown in line item set up screen.