Content Genre Targeting & Require Genre

Targeting for Content Genre on CTV campaigns & line items. Genres can be entered as a list in the textbox, such as ‘News’, ‘Action’, ‘Romance’ etc and these lists can be applied as targeting lists or as block lists.

A checkbox in the Genre targeting section to require the genre be passed in the bid request. If this box is checked the line/campaign will not bid on impressions if the genre is not defined.

CTV Reporting Dash – Top Inventory charts

A section in the reporting dashboard showing the top Networks, Channels, Publishers, and Apps where the selected Advertiser, Campaign, or Lines are serving.

ART City Names

In the ART reports, in the tables where zip codes are displayed, we are now including the name of the city the zip codes are in to make the zip location easier to identify/more recognizable.