Multi Field Targeting Lists

On the CTV campaign and line item, there is a new content targeting field called ‘Multi Field’. These lists can be applied as targeting lists or block lists – values entered here will be either targeted or blocked if they appear in any of these content fields – channel, network, series, title or publisher. For example, sometimes ESPN is passed as a Network, other times as a Channel. If you would like to target ESPN anywhere it is passed, you could enter it in ‘Multi Field’:

Advertiser Performance Tab

At the Advertiser level, a performance tab to see aggregated bid data, performance metrics, daily delivery etc. for the entire advertiser.

Line Item Frequency Cap: Timeframe Days

The field ‘Time Frame Days’ was added to the to the line item frequency caps section to enable greater customization on these caps at the line level.

Advanced Bid Controls: Max bid

When ‘Advanced Bid Controls’ is set on a line item, there will be a new field for ‘Max Bid’ as well as the ‘Default Bid’ field. This allows users to create templates (ie. all live sports deals) with bids set above the floor for each deal, then simply adjust the max bid based to the contracted pricing to determine which deals will be used for that campaign. If there are deals included above this price, the line would not bid on those. (Example below – Max at 16, the line would not bid on $19 deals just the ones with a bid below this max)

The default bid was moved inside the advanced bid controls dialog. This is the value that will be used for a new deal if it is added to the line and the bid price is not configured.

Deals Table: Livestream Column

In the Inventory tab, a new column was added to the deals table to display the % of impressions in the deal that are Live, On demand or undefined:

Campaign Table: Bulk edit status

An Edit button on the campaigns table that allows for bulk updates of campaign status (active/inactive):

Bulk edit actions for non-manage budgets campaigns

Previously the ‘Edit’ button on the campaign details lines management table was only available on campaigns where manage budgets was on. This is now available on non-manage budgets campaigns, and allows the line dates, budgets, bids, and status to be changed from this table