Livestream Targeting

In the ‘Targeting’ menu of the line item and campaign, this feature provides the ability to filter for only ‘Live’ content. If the box is checked, the line or campaign will only bid on impressions where ‘Livestream’ = 1.

Clone Campaign

On the campaign level, a button to Clone the entire campaign. This will open the edit campaign screen, allowing the user to adjust for new flight dates and budget if needed. When saved, all lines will be copied over from the previous campaign. If ‘Manage Budgets’ is checked, the weights from the previous campaign will be used to allocate the new budget accordingly. If ‘Manage Budgets’ is not checked, the lines will have the same imp or $ budget as previous campaign. If the campaign budget was changed, lines would need to be individually adjusted to ensure the campaign budget is fully/correctly allocated.

New Template Fields

Adding fields to the template tiles for Bid Price, Scalability Ranking and Transparency Ranking to help buyers better understand what are getting when using this set up. Scalability & Transparency rankings are low, medium, or high as a measure of available impressions and % fields filled in the bid requests (channel, network, title, series, IP address) relative to other deals/partners on the platform.

Sample Bid Requests on CTV Landscape

In the CTV Landscape report under ART, the Deals table now has log files for sample bid requests. Click on the Deal name to open a window and review the full log files for 50 requests that came from this deal. This provides full detail into exactly what the inventory looks like for this deal.

ART Input Filters

New filters for Audience Research reports allow the user to filter out input that doesn’t match a reasonable amount of statistical significance to build a more reliable report. Traffic filtering will remove zip codes from the ‘website analytics’ that have a small number of unique IPs (one person visiting their site over and over that could potentially influence results) and zip codes that have very few loads.