Reach/Frequency Report

A new custom report type to estimate reach/frequency for an Advertiser, Campaign or Line Item. The report will return total imps, unique IFAs, and unique IPs for the selected Advertiser, Campaign or Line Item. Frequency can be determined by dividing either Imps by unique IFAs or Imps by unique IPs.

Transparency Scores in Performance Charts

A new column in the performance charts for Campaigns and Line Items that measures the level of transparency for the impressions delivered. This metric is a measure of the % of Series, Title, Network, Channel, and full IP that were reported/filled in the bid request.

CTV Reporting Dashboard: Transparency Chart

A chart in the reporting dashboard that shows the % reported for each of the components in the Transparency score for the selected Reporting Interval & Advertiser, Campaign or Line Items.

FTP Delivery: Log Level Reporting

The option to deliver by FTP when scheduling automated daily delivery for log files.