Pacing & Dayparts Time Zone

The Pacing time zone will control the start and end date time zone the line is pacing to. If ‘Seat Time Zone’ is selected, the time zone for reporting set in ‘seat settings’ will be applied for pacing as well. If the seat time zone is changed, the pacing time zone will change on these campaigns or lines as well. The pacing time zone will also control the dayparts time zone unless the daypart in user time zone box is checked.

If daypart in user time zone is selected, the dayparts will be applied according to the time zone the user is in when the imp is served. This means if dayparts are set to 6-9pm and line is targeting the whole U.S., it would serve from 6-9pm EST on the east coast, and 6-9pm PST on the west coast.

If daypart in user time zone is not selected, the dayparts will apply to all regions in the time zone selected. For example, if the dayparts time zone is set to Eastern and 6-9pm is set this would serve on the east coast 6-9pm EST and west coast 6-9pm EST (3-6pm PST).

Additional Dimensions to IP Path to Conversion Report

Adding the Deal, Publisher, Network, Channel, Series, Title, Genre as dimensions in the ‘Path to Conversion’ IP Conversion report providing granular insights into the top performing CTV inventory and enabling advanced optimization strategies for IP conversions.

Reporting Dashboard: Charts by Creative, Deal, Network etc.

Charts in the reporting dash to display delivery and performance broken out by Creative, Deal, Publisher, Network, Channel, Series, Title, Genre etc. for a quick look into exactly where each Advertiser, Campaign or Line is delivering.