The Audience Research Tool (ART) is a proprietary cookie-less identity solution designed by Pontiac Intelligence to enable Advertisers to both better understand and better reach the users of highest potential value to their brand and subsequently maximize their ad spend.

Centered around the U.S. zip code, ART reports aggregate and analyze demographic data & content consumption by zip to build audiences for all channels & media types. A privacy-compliant targeting solution that drives both performance and scale across all your digital campaigns.

Pontiac’s has a complete catalog of ART audiences that span across all demographics and interests. These audiences are readily available to assign to any Campaign or Line Item. If you do not see an existing audience for your target, use the ART suite to create fully customized audiences. Read more here: Audience Research Tool (ART)

When applicable, audience fees will be applied as a CPM on the line item that is included in ‘Total Cost’. If multiple audiences are targeted, the line will only include the CPM of the highest priced segment.

Review the full ART segment dictionary here: