The Pontiac platform is built to provide full transparency at every step of your media buying process – from pricing and planning to reporting, there are no surprises in what you’re buying or what you’re spending.

Transparent Planning Tools:

The following tools allow Pontiac users to create fully informed media plans that will drive success according to each advertiser’s unique goals.

• Inventory Discovery Tool: browse available inventory from publisher to title
• Inventory Availability Tool: create granular forecasts for specific inventory, geos, audiences etc.
• CTV Landscape Tool: evaluate transparency levels and data shared by publisher & deal
• Sample Log Data: get access to every parameter in sample bid requests by deal

See Planning Tools for more information.

Campaign Controls for Transparency:

The following tools allow Pontiac users full control on the level of inventory transparency for each campaign:

• Projected transparency scores on the campaign
• Require inventory parameters in the bid request
• Targeting and block listing by Publisher, Network, Channel, Series, Title, Genre, App etc.

See Campaign Set Up & Inventory Targeting for more information.

Transparent Reporting:

The following tools allow Pontiac users full access to their campaign data to measure and evaluate success as well as have full confidence that their ads are running on the desired placements:

• Real time transparency scores on lines & campaigns
• Reporting dashboard transparency tracker
• Reporting dashboard inventory charts provide granular delivery data
• Log level reports deliver all available data from the bid requests

See Reporting & Attribution for more information.